Dan's Store of Value

See Through the Monetary Illusion

Gold is money. Federal Reserve Notes are circulating bank notes.Everything you've been told about prices, value, and wealth is measured with a shrinking ruler.

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The Illusion

“The gold price went up”

  • GDP is $28 trillion and growing
  • Your home is worth more than ever
  • The stock market hits new highs
  • Your wages are increasing
The Reality

“The FRN lost value”

  • Real GDP has been flat for decades
  • Your home costs the same oz of gold as 1970
  • Stocks are cheaper in gold than 2000
  • Real wages peaked in 1970
“Gold is money. Everything else is credit.”
— J.P. Morgan, 1912

The Framework

1

Gold is the unit of account

The measuring stick against which all value is measured. It cannot be printed, debased, or expanded at will.

2

Federal Reserve Notes are bank notes

Circulating credit instruments whose value fluctuates based on how much money (gold) they can purchase. They are not money.

3

The “gold price” is the FRN exchange rate

When gold is “$2,800”, that means 1 oz of money costs 2,800 Federal Reserve Notes. Gold didn't go up—the FRN went down.

4

Translate to understand reality

Any price in FRN divided by the FRN/Gold rate equals the real price in money. This reveals whether things are truly getting more expensive or if the currency is simply losing value.